SEO (Search Engine Optimisation)
Register with multiple search engines including the most powerful search engine Google. With the use of Google Analytics to track the content, words and information that is attracting people to the site. With this information we can constantly improve the SEO and with that the ranking of the site by improving on areas such as changing keywords that are not directing people to the site to words and phrases that are more likely to be found, also editing Meta Data information for specific content of interest on the site as it is added or changed.
A free service that more and more business are starting to take advantage of in order to rank higher on Google and to help people find the physical business is Google Maps, with this feature you can direct people to your front door, it becomes more of a glorified map with the inclusion of Street View so the customer can see the property they are travelling too.
Use of social network sites in order to contact customers on a more regular and free basis has now also become an industry standard. HBRutherford will set you up with multiple social networking sites that can be incorporated into your site if you so choose, such as a Twitter account the interaction and regular free contact helps build a quicker more frequent relationship with clients that are already using Twitter.