What we can offer: HBRutherford are now developing custom made CMS websites at our Dundee office. Content Management System (CMS) meaning we use the CMS framework to achieve high standard, professional and extremely functional sites.
CMS sites are becoming more and more popular in industry for a variety of reasons, such as: content can be easily and quickly changed, the look of the site can be changed to reflect the business, to promote an advertisement campaign or change of logo and
CMS is a very user friendly when dealing with SEO therefore making it easier for the site to be found. Our CMS meets all web standards and is constantly being updated so that the finished site will always work on new browsers as they are developed including Safari, Chrome, Firefox and Internet Explorer etc.
SEO (Search Engine Optimisation)
Register with multiple search engines including the most powerful search engine Google. With the use of Google Analytics to track the content, words and information that is attracting people to the site. With this information we can constantly improve the SEO and with that the ranking of the site by improving on areas such as changing keywords that are not directing people to the site to words and phrases that are more likely to be found, also editing Meta Data information for specific content of interest on the site as it is added or changed.
A free service that more and more business are starting to take advantage of in order to rank higher on Google and to help people find the physical business is Google Maps, with this feature you can direct people to your front door, it becomes more of a glorified map with the inclusion of Street View so the customer can see the property they are travelling too.
Use of social network sites in order to contact customers on a more regular and free basis has now also become an industry standard. HBRutherford will set you up with multiple social networking sites that can be incorporated into your site if you so choose, such as a Twitter account the interaction and regular free contact helps build a quicker more frequent relationship with clients that are already using Twitter.
HBRutherford uses CMS optimised servers, our servers have the most compatible PHP version (7 versions available) for our CMS, optimized MySQL & enabled mod_rewrite for a search engine friendly website.
- Optimised MySQL for a fast website
- PHP 5.2.9 – the best version for our chosen CMS
- Apache Web Server
- Mod_rewrite enabled
MySQL could almost be called the heart of the site; it is a database management system that is for such actions as setting up the CMS (Content Management System), where the login information for registers users is stored etc. Without MySQL the site would not have as easily accessible features as it does. HBRutherford use code that is optimized to work most efficiently with the CMS software that we use.
Latest version of PHP?
PHP is a general-purpose scripting language originally designed for web development to produce dynamic web pages. PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module, which generates the web page document. It also has evolved to include a command-line interface capability and can be used in standalone graphical applications. Having the latest version of php means that the system will run faster and the site will be the most protected that it possibly can be.
Apache is also extremely established serving over 54% of all web sites on the Internet today. It is also extremely portable, currently the Apache web server runs on a wide variety of platforms including Mac, Windows, Linux, Solaris, Aix and many more. As Apache web server has been ported to almost every hardware and software platform available you will never find yourself locked into an operating system because you need to run Apache.
Apache server logs are quite comprehensive and can be directly configured to plot IP addresses, referrers, and other data that are important to Internet marketers. Apache supports loadable modules, which makes it capable of running nearly any dynamic scripting language available including Perl, Python, PHP and more.
What is Mod_rewrite?
A mod_rewrite is used for rewriting a URL at the server level, giving the user output for that final page. So, for example, a user may ask for http://www.site.com/blog/post1/, but will really be given http://www.site.com/blog.php?post=1 by the server.
Will the non mod_written URL get you to the desired page? Yes. Does it look pretty when you share a link on social networks or emailed to a client? No.
The mod_rewrite gives the end result internet users have come to expect when visiting different pages on a site and produces search engine friendly urls. This means that you are more likely to rank higher on search engines then a site with similar content to your site without mod_rewrite enabled.